The Consumer’s Market for Family Planning in Uganda, Kenya, and Nigeria

Nkemdiri Wheatley, Population Services International
Mark Conlon, Population Services International
Hildah Essendi, Population Services Kenya
Julius Ngigi, Population Services Kenya
Anthony Nwala, SOCIETY FOR FAMILY HEALTH,NIGERIA
Chinedu Onyezobi, Society for Family Health Nigeria
Peter Buyungo, Population Services International, Uganda
Baker Lukwago, PSI
Paul Bouanchaud, Population Services International
Brett Keller, Population Services International
Raymond Sudoi, Independent Consultant
Justin Archer, Independent Consultant
Amanda Kalamar, Population Services International

Background: Substantial resources have been allocated to resolving supply-side barriers to FP use, but comprehensive data on the FP market from the consumer perspective is lacking. Objectives: The Consumer’s Market for Family Planning (CM4FP) aims to produce contraceptive market data that is matched to consumer data to provide a robust picture of the “complete market” for family planning as it is and as it appears to consumers in Uganda, Kenya, and Nigeria. Methods: Longitudinal surveys of all outlets offering FP commodities in select geographies and a repeated cross-sectional survey of women of reproductive age living in the same localized areas. Results: Supply-side and demand-side data will be linked and analyzed together to uncover whether consumers’ perceptions of FP supply in their area is similar or dissimilar to the reality of the supply-side data. Discussion: These data can help decision-makers adequately and cost-effectively identify or address supply-side barriers to contraceptive use.